It aims to simplify the entire process for brands and non-marketers. It offers a one-stop platform that encompasses all the features and tools necessary for running successful influencer campaigns.
Client
Yash Chavan, Founder at SARAL
Industry
Marketing Platform - SaaS
Services
UI/UX Design, UX Research, Interaction Design, Prototyping, and UX Writing.
Year & Role
2023, Lead UX & Product Designer
Client Recommendation
Yash Chavan,
Founder & CEO - Saral
Reetesh is a sharp, driven designer who helped me bring an MVP to life. He delivered thoughtful, user-first designs on time and added real value to the product. Highly recommended if you want someone who goes beyond just visuals.
Summarized by AI
Tech Stack
Problem Discovery
My client, Yash, a seasoned digital marketer, spotted a market gap: the need for a unified platform to manage influencer campaigns.
Design Process
We placed users at the heart of the design process, ensuring the final product was intuitive and aligned with user goals.
1
Research
Conducted user interviews, mapped user journeys, and analyzed competitors to understand needs and gaps.
2
Ideate
Defined goals, prioritized features, mapped user flows, and established design principles to guide solutions.
3
Design & Prototype
Created a style guide, wireframes, low and high-fidelity designs, and interactive prototypes for testing.
4
Test & Handoff
Tested with users, iterated based on feedback, and handed off final designs to developers for implementation.
Market Potential
Influencer marketing has grown into a $16.4 billion industry (2022, IMH), with brands relying heavily on influencers for authentic and impactful promotion. However, many marketers still juggle multiple tools, leading to inefficiencies.
User Interviews
We interviewed digital marketers, brand managers, and marketing professionals to ensure SARAL aligned with their needs. Here are some key insights that we gained by conducting user interviews.
Finding the right influencers is a major challenge
Marketers rely on spreadsheets to manage campaigns
Measuring campaigns ROI is a top priority
Current tools have poor usability and lack essential features
Outreach is time-consuming with low response rates
Business Goals
These business goals will serve as the foundation for the design and development of SARAL.
User Persona
Based on user interview insights, we crafted a persona to represent our target user and their core pain points.
Lisa Williamson
New York City
28 Age
Brand Manager
Lisa is a seasoned brand manager who values influencer marketing but struggles with finding and managing influencers efficiently.
Pain Points
Difficulty in managing multiple influencer campaigns.
Limited tools to track and analyze campaign performance.
Spends too much time searching for influencers.
Inefficient communication across multiple channels.
Goals & Needs
Needs a time-saving, user-friendly platform.
Tools to measure campaign success with clear analytics.
Centralized campaign tracking and management.
Fast influencer discovery with smart filtering.
User Journey Map
Marketers often rely on multiple tools for discovery, outreach, tracking, and reporting—leading to inefficiency and frustration.
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Competitive Analysis
Our competitors have higher prices, complex user interfaces, limited analytics, and external communication channels.
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Feature Prioritization
The feature prioritization map aligns with SARAL’s current build and future growth, balancing user needs, business goals, and feasibility.
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Solution & Vision
We aimed to design an all-in-one influencer marketing platform that streamlines workflows and supports campaign scalability.
Information Architecture
SARAL’s information architecture is organized and user-centric, with features grouped intuitively for smooth navigation.
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Design Principles
I established design principles to create a consistent visual language that aligns with the product's values.
Wireframes
I created low-fidelity wireframes to establish a functional, user-friendly layout before moving to high-fidelity design.
Browser extension
The Chrome extension brings this functionality directly to platforms like Instagram, YouTube, and TikTok—making influencer research seamless and accessible.
Influencer Discovery
The discovery tool offers advanced filters to help brands find ideal influencers across platforms, view their stats, and save them to lists.
Creator Lists
Users can compile influencer lists for easy access and send bulk email sequences to selected groups.
Relationship Management
The outreach management system simplifies creator tracking—both manual and automated—throughout the entire engagement process.
Emails Campaigns
Email drips let users automate outreach with customizable templates, personalization, scheduling, and campaign analytics.
Campaign Performance
Campaign tracking features provide real-time insights into influencer performance, enabling data-driven decisions and content monitoring.
Dashboard
We built a dashboard that acts as a central hub, giving users a clear overview of their creator network and store KPIs.
Influencer Profile
This page lets users view detailed creator profiles, including performance metrics and past interactions.
User Testing
Testing with real users helped us identify friction points and make data-driven improvements, significantly enhancing the product’s usability and impact.
Iterations and New Features
User testing played a crucial role—we gathered real feedback, iterated on key features, and added new ones like third-party integrations and an affiliate application system for brands.
Design Handoff
As the designer, I prepared detailed handoff notes to ensure smooth developer collaboration and clear implementation of the design intent. Here’s an example:
Results and Impact
Our challenge was to design an all-in-one influencer marketing tool that was both easy to use and highly functional. I tackled it with a deep understanding of user needs and delivered a product that balanced simplicity with power.
Learnings
These learnings reflect my growth as a designer while working on SARAL, from understanding influencer marketing workflows to iterating on real feedback, and what I’d carry into future projects.
Prioritize deep user research early to validate assumptions before diving into design.
Break complex workflows into clear, bite-sized steps to avoid overwhelming users.
Leverage conversational microcopy to humanize the experience and reduce cognitive load.
Remain open to pivoting flows or layouts when user feedback conflicts with initial ideas.
Test prototypes with real users frequently—small tweaks early save big dev time later.
Work With Me
Got an idea for an interesting product or need tips on product design? Don’t hesitate to get in touch by filling out the form below or reaching out to me via email reeteshuiux@gmail.com
Avg. response 12 hours